Good practices for description meta tags

 

• Accurately summarize the page’s content – Write a description that would both inform and

interest users if they saw your description meta tag as a snippet in a search result.

Avoid:

• writing a description meta tag that has no relation to the content on the page

• using generic descriptions like “This is a webpage” or “Page about baseball

cards”

• filling the description with only keywords

• copy and pasting the entire content of the document into the description meta

tag

• Use unique descriptions for each page – Having a different description meta tag for each

page helps both users and Google, especially in searches where users may bring up

multiple pages on your domain (e.g. searches using the site: operator). If your site has

thousands or even millions of pages, hand-crafting description meta tags probably isn’t

feasible. In this case, you could automatically generate description meta tags based on

each page’s content.

Avoid:

• using a single description meta tag across all of your site’s pages or a large

group of pages

• Accurately summarize the page’s content - Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.

Avoid:

• Writing a description meta tag that has no relation to the content on the page
• Using generic descriptions like “This is a webpage” or “Page about baseball cards”
• Filling the description with only keywords
• Copy and pasting the entire content of the document into the description metatag

• Use unique descriptions for each page - Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn’t feasible. In this case, you could automatically generate description meta tags based on each page’s content.

Avoid:

• Using a single description meta tag across all of your site’s pages or a large group of pages

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